The 2012 US green car sales accounted for just 3.3% of total auto sales but that tiny fraction is the fastest growing segment (+73% vs. year ago for hybrids and electric cars)!
A few 2012 green car facts:
- 11 green car models (plug-in hybrid and electric) available to consumers vs. 3 in 2011
- Plug-in hybrid: General Motors sold 23,461 Chevy Volt (fewer than their target but over 3x more than 2011), Ford’s C-Max became an alternative to top-selling Toyota Prius
- All-electric: Nissan sold 9,800 Leaf cars (+1.5% vs. year ago), and Tesla 2,500 of its Model S (Automobile Magazine and Motor Trend 2012 car of the year)
Forecasts are looking good for the green car industry in 2013:
- Analyst firm Mintel expects over 535,000 units in 2013 vs. 440,000 in 2012
- Pike Research anticipates annual green car global sales of 3.8 million by 2020), with +40% in annual plug-in cars sales vs. +2% for general car sales
- Further new models (BMW’s i3, Ford Focus Electric) are expected in the next few months
- And with the average price of gasoline hitting an all-time annual high last year, consumers on the market for a new car start taking a serious look at green car options as a way to spend less on gas.