“We don’t find a health and safety risk with B.V.O.” said a spokesperson for Gatorade, of parent company PepsiCo. B.V.O. stands for Brominated Vegetable Oil, and although Gatorade has no issue using it in their sport drinks, they initiated a process to remove it from their ingredient list in 2013. Err, may we ask… why then?!
Brominated Vegetable Oil or B.V.O. is, to say the least, a controversial ingredient. Banned years ago in Europe and Japan (hint), it is key in artificially citrus-flavored drinks like Mountain Dew, Fresca, and some varieties of Gatorade as a stabilizer that prevents ingredients from separating and it also creates that slightly cloudy look these beverages have.
Gatorade says its removal from the ingredient list has been in the works for months. Yet, it is only being scheduled now, after a 15 year old fan of the drink started an online petition to get it out of her favorite sport beverage, and it went viral and was picked up by the media. But Gatorade insists that the change is due to consumer demand and not any health concerns.
For the record, vegetable oil and bromine atoms are corrosive, extremely hazardous to our skin and lungs and are found in photo paper, car seats, mattresses, and carpeting.
As for the health risk, animal studies tell us that B.V.O. consumption in rats has been shown to cause degeneration and/or inflammation of the heart muscle, increase in bad cholesterol, and behavior changes.
OK, so Gatorade will eventually get rid of the B.V.O. What are we left with?
Here is the ingredient list for Gatorade G2 Orange: water, sucrose, dextrose, citric acid, natural flavor, salt, sodium citrate, monopotassium phosphate, gum arabic, yellow 6, glycerol ester of rosin, brominated vegetable oil (for now).
Aside from the B.V.O., we are looking at 5 tsp of sugar (all 80 calories in the product), no nutrients, and artificial coloring (yellow 6) to boot. So there will be more for Gatorade to do once they are done with that.
Check out the full article at: http://blog.fooducate.com/2013/01/29/gatorade-to-remove-controversial-ingredient-still-overmarketed-unnecessary/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Fooducate+%28Fooducate%29
Marketing makes us believe that because we exercise, we need something to refuel, or deserve a reward, or both. Think about it though, if post effort you ingest the amount of calories (or more) you have just sweated out, there is no more point in burning calories… especially if your intake is not a healthy one.
. Do you drink “sport beverages” and do you believe in their utility?
. Would you, after a workout, easily switch from sports drink and/or energy bar to water and/or a fruit?